Choice, flow and
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Podcast Overview: Nils Olsen is an Assistant Professor and the Program Director of Organizational Sciences at The George Washington University. During his talk, which was originally delivered to TGS students in New York City, Nils uses his background as a social psychologist and statistician to deliver an in-depth discussion on why we make the decisions that we do, even when they are ill-informed or irrational. Nils also elaborates on marketers’ ability to influence our choices through persuasion techniques, including the Elaboration Likelihood Model and Asymmetric Dominance Effect.
Learn more about Nils Olsen