Jay Heinrichs is one of the world’s leading experts on the art of persuasion. Bloomberg Businessweek magazine says of him that he “brings the art of persuasion to the world’s leading masters of manipulation.” His clients have included Southwest Airlines, the banking industry, Walmart, Mindshare, Beachbody (the P90X and Insanity people!), Ivy League universities, NASA, and the Pentagon. Jay is the bestselling author of Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. He’s going to teach us some of the most powerful tools of persuasion, which he learned from a 25-year career in journalism, marketing, and a lifelong study of rhetoric, linguistics, and modern neuroscience.