With a passion for art and design, Soren started his career as a graphic designer at a small ad agency, but soon worked his way into Saatchi & Saatchi, Denmark to work on brands such as SONY, P&G, Hewlett Packard and Carlsberg. He was also a part of a European creative team based out of Paris, to help P&G elevate its creativity.
In 2000, Soren moved to the US to work at Cooper DDB on accounts such as Carnival Cruise Lines and the Florida Lottery. He later joined TURKEL as art director and in 2005 became creative director. Here he helped advertise and re-build brands for Miami, Mississippi and Kissimmee tourism, Bank Republic, Puerto Rico and others. Since 2009, Soren has been working on branding and building online presence for THINK Global School, while freelancing in the New York area.