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TGS reaches out to their global network for One Day on Earth

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BROWSING THE WEB ONE DAY, I discovered something that caught my eye, a film project that aimed to gather footage of every country on earth on one calendar day.

The trailers from their film events prior pulled together beautiful imagery of our planet along with stories about the human condition, stories capable of illustrating the overwhelming similarities between people everywhere. What was captured was a snapshot of the stories that occur every day on earth, but this kind of showcase was only possible through the communication and unification of like-minded individuals, hoping to sift through their lives and find their main story of the day.

In Cuenca, Ecuador, the Creative Arts class incorporated One Day on Earth into its studies of cinematic storytelling, film analysis, and student production. When the date of 11.11.11 came around, students walked the streets of downtown, equipped with cameras and looking for stories about social issues they connected with. It was an enjoyable event to take part in, the second one conducted by One Day on Earth.

And it’s about to happen again.

Largest Collaborative Film Event to Focus on Theme:
“What Do You Have? What Do You Need”?

NYC/LA, 19 NOV 2012 – The world’s largest annual media collaboration event, which brings together filmmakers, over 100 nonprofits, and the United Nations, is confirmed for December 12, 2012 (12.12.12). One Day on Earth, a grassroots online community of filmmakers, aid workers, educators, and everyday inspired media creators has held worldwide filming events on both 10.10.10 and 11.11.11, making this December 12th the end of a trilogy of films.The global collaborations result in a feature length documentary and a shared archive of diverse media, detailing both the joys and struggles of everyday life. The past two events yielded a combined 7,000 hours of footage in over 90 languages and created a growing online community that now has 30,000 members. The worldwide community has also been activated to distribute the final film, including the production of screening events in over 160 countries, breaking a world record for movie premieres.To ensure participation from every country in the world, One Day on Earth has distributed over 1,000 cameras to more than 153 countries. Working closely with the United Nations, the project’s organizers intend to send 400 additional cameras prior to 12.12.12.

Knowing my students would again be interested in participating in 12.12.12, I wanted to see what more we could do to engage with this kind of project, especially since the newMedia Lab instructs them on powerful use of online media. Executive producer Brandon Litman was receptive to my emails about a TGS/ODOE collaboration, and we soon created a micro outreach project for TGS students in connection to the upcoming 12.12.12 filming event.

Starting December 6th until the filming event on the 12th, students are writing to their friends around the world, letting them know about One Day on Earth and inspiring them to participate. By only activating those meaningful connections they have in a personal and engaging way, they will succeed in spreading the word without adding to the cacophony of inane sharing online. Instead, they will be activating two of the main functions of social media: sharing and creating relationships.

One way the students are engaging their contacts to consider filming is by addressing the subject matter of the footage for 12.12.12:

Diving deeper into specific thematic suggestions this year, the event organizers have asked two simple questions: What do you have? What do you need? “We’re hoping that by asking these two simple questions, we will trigger incredibly diverse responses in what it is to be alive today, and springboard to a much bigger conversation,” said Kyle Ruddick, Founder and Director of One Day on Earth. “The questions are extremely powerful from a storytelling perspective, which we will be excited to share in the final film and archive.”

The first One Day on Earth film was initially shared via a record-breaking worldwide screening event last April. However, 12.12.12 will also be the Video on Demand (VOD) and digital distribution launch day for the first film. The film is also available worldwide via DVD on the project’s website:

By reaching out for One Day on Earth and tracking their methods and results, students are slowly seeing the reach of the student body grow to cover a large portion of the planet. The data accumulated from this micro outreach project will be processed and visualized in the coming month to help answer the question: how global is THINK Global School?

About One Day on Earth:

One Day on Earth began in September 2008 as a new media project to create a unique video time capsule, a global online community and a feature-length film—all from participant footage captured during the 24-hour period of October 10, 2010 (10.10.10). The project has since grown into an annual media event. One Day on Earth works closely with Vimeo, the popular video platform, dozens of non-profits and NGOs to document important social issues. In 2011, The One Day on Earth Foundation, a was created to help grow collaborative media events. The full press kit, including the trailer and additional material can be viewed and downloaded here.

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