YeonJeong Kim

YeonJeong Kim is responsible for driving global #Kpop and #Kcontent via partnerships with leading Kpop artists/management companies, and Korean broadcasters and publishers around the world. She is also leading K-content across the culture categories like K-movie, K-drama, Korea related News (Presidential Elections, Inter-Korean Summit etc) and Sports (Olympics, World Cup etc). In October 2021 at MU:CON conference, she announced new definition of Kpop as ‘Korea-Oriented Pop Culture Genre’, and the concept, ‘#BeyondKpop : Globalization of K-culture from Music to Drama, Webtoon, Movie, and beyond’.

YeonJeong has been spending about 24 years in Marketing & Business. Before joining Twitter in 2015, she was most recently Retail Marketing Lead at ‘Microsoft Korea’ where she drove retail launch campaigns for Windows 8 and Surface, and Head of Brand Communications at ‘Adidas Korea’, where she led brand marketing and partnerships during the 2010 FIFA World Cup. Prior to that, she also held senior roles at Yahoo! and an advertising agency in Korea.

YeonJeong is also the author of the 2015 book titled ‘난 육아를 회사에서 배웠다 / I learned parenting from the company’ (applying leadership principles to parenting and family organization). She holds a Master’s degree in Advertising & PR from Korea University. She can be found at @TheNolja on Twitter.