Chloë Fraser ’18
SHAPING THE FUTURE OF CLIMATE CHANGE THROUGH STORYTELLING
Chloë Fraser is a climate storyteller, communications advisor, and facilitator committed to uplifting young environmentalists. She works in communications at the Pacific Salmon Foundation and facilitates climate workshops with CityHive in Vancouver, Canada. Chloë has written pithy content for various projects, including climate strike op-eds and a family-friendly museum exhibit on mining justice. In 2023, she built and led an accredited climate communications seminar at the University of British Columbia. Named a Top 25 Under 25 environmental leader by Starfish Canada, Chloë continues to write and speak with authority, warmth, and joy about our climate futures. Her website: chloealiciafraser.com
What have you been up to since graduation?
After graduating from TGS, I enrolled in an interdisciplinary Dual Degree program that took me from Paris to Vancouver. It was fascinating to experience different academic environments and cultures through university, and it allowed me to gradually transition out of my nomadic lifestyle with TGS. I earned a Bachelor’s in Economics from Sciences Po Paris and another Bachelor’s in International Relations and Creative Writing from the University of British Columbia (UBC). Over the years, I also worked on various research and marketing contracts for a tech startup, a museum, the Canadian government, and nonprofits.
Now, I am settled in my role as a communications coordinator for the Pacific Salmon Foundation, a Vancouver-based science non-profit. I spend my 9-to-5 writing about fish and climate change in ways that resonate with the general public, and I love it! Besides my full-time role, I facilitate workshops on climate policy, storytelling, and civic literacy, and offer consulting services as a strategic communications advisor.
While my work keeps me busy, I do my best to enjoy all that Vancouver has to offer. When I’m not hiking or island-hopping, you can often find me at a live show or ramen restaurant.
What has been the most gratifying project you’ve worked on since graduating?
These days, I’m focused on redefining the way we talk about climate change and uplifting young environmentalists. However, one of the most rewarding projects I’ve worked on since graduating was an art exhibit I built and managed at university, focused on 15 stories of sexual violence and the clothes my peers were wearing when it happened. Inspired by similar art shows around the world, it was called What Were You Wearing?
To make it happen, I recruited volunteers, curated personal testimonies, collected over 50 pieces of clothing, and woke up at what can only be described as an ungodly hour to set up the exhibit. I also led partnerships with local associations to drive attendance.
I was really happy with the turnout! I counted about 250 visitors on the first day, and the anonymous feedback I received was incredibly moving. I remember one person wrote, “I was wearing shorts and a blue shirt. This made me realize it wasn’t my fault.” I feel proud to have provided a space for reflection, education, and dialogue, contributing to a larger movement to combat gender-based violence.
How has a TGS education benefited you in your climate storytelling career?
While I’ve always been a driven and independent thinker, TGS taught me to question rigid, linear pathways and encouraged me to ask new, more expansive questions.
For example, I wasn’t afraid to explore various study and career options — each one more different than the last — because I understood the value of testing things out and gathering a diverse set of experiences! I also wasn’t afraid of connecting with people from all walks of life, so I scheduled calls to learn more about the issues I was passionate about and build a supportive community around me in Vancouver. Through trial and error, I found my way to climate communications and storytelling, a field I’m both passionate about and skilled in, and one that feels especially relevant today.
When I realized there weren’t many opportunities to explore this further, I took the initiative to pitch and develop my own seminar course called “Writing Climate Change”, which I ended up teaching for credit during my senior year at UBC. I leaned on many of my new connections to improve my syllabus and bring in guest speakers! This project strengthened my portfolio and helped me land my current role at an environmental non-profit. It’s also given me greater visibility and recognition as a young communications expert in the field.
Any advice you’d like to pass on to current and prospective TGS students?
My advice to TGS students is to find a balance between making the most of your time and not putting pressure on yourself to do, see, or be more than you can handle. I remember coming home every term and sleeping for days, realizing just how drained I was. At the same time, I always felt that time was slipping by too quickly.
It’s easy to get caught up in all the opportunities and experiences around you, but it’s just as important to take a step back and breathe. Focus on what truly matters to you, and don’t feel the need to check off every box! Leave your laptop behind whenever you can, be present with friends, and explore each host country in ways you might not be able to do once you start “adulting”.