YeonJeong Kim is responsible for driving global #Kpop and #Kcontent via partnerships with leading Kpop artists/management companies, and Korean broadcasters and publishers around the world. She is also leading K-content across the culture categories like K-movie, K-drama, Korea related News (Presidential Elections, Inter-Korean Summit etc) and Sports (Olympics, World Cup etc). In October 2021 at MU:CON conference, she announced new definition of Kpop as ‘Korea-Oriented Pop Culture Genre’, and the...
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